Effective Learning and Teaching in Business and Management


Macfarlane, Bruce and Ottewill, Roger (eds.) (2001) Effective Learning and Teaching in Business and Management, London, Kogan Page, 208pp.

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Description/Abstract

Contents

Part A: Business and management education in context

1. Traditions and Tensions

2. Understanding learners

Part B: Preparing the agenda – the learning environment

3. Educational challenges

4. Aims, objectives and learning outcomes

5. Learning, teaching and assessment activities

6. Integration

7. Reflection and evaluation

Part C: Applying the principles

8. Business environment

9. Business organisation

10. Business ethics

11. International business

12. Strategic management

13. Marketing

14. Innovation and entrepreneurship

Part D: The way forward – maintaining the momentum

15. Anticipating the future

16. Professional development

Item Type: Book
ISBNs: 0749434481 (hardback)
Keywords: learning, teaching, business, management
Subjects: L Education > L Education (General)
Divisions: University Structure - Pre August 2011 > School of Education > Lifelong and Work-Related Learning
ePrint ID: 11078
Date Deposited: 13 Dec 2004
Last Modified: 27 Mar 2014 18:03
Publisher: Kogan Page
URI: http://eprints.soton.ac.uk/id/eprint/11078

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