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Disentangling the Sources of Pro-socially Motivated Effort: A Field Experiment

Disentangling the Sources of Pro-socially Motivated Effort: A Field Experiment
Disentangling the Sources of Pro-socially Motivated Effort: A Field Experiment
This paper presents evidence from a field experiment, which aims to identify the two sources of workers’ pro-social motivation that have been considered in the literature: action-oriented altruism and output-oriented altruism. To this end we employ an experimental design that first measures the level of effort exerted by student workers on a data entry task in an environment that elicits purely selfish behavior and we compare it to effort exerted in an environment that also induces action-oriented altruism. We then compare the latter to effort exerted in an environment where both types of altruistic preferences are elicited. We find that action-oriented altruism accounts for a significant increase in effort, while there is no additional impact due to output-oriented altruism. We also find significant gender-related differences in the treatment effect: women are very responsive to the treatment condition eliciting action-oriented altruism, while men’s behavior is not affected by any of the treatments
1086-1092
Tonin, Mirco
2929ca00-ca4e-4eb3-bf2b-a5d233b80253
Vlassopoulos, Michael
2d557227-958c-4855-92a8-b74b398f95c7
Tonin, Mirco
2929ca00-ca4e-4eb3-bf2b-a5d233b80253
Vlassopoulos, Michael
2d557227-958c-4855-92a8-b74b398f95c7

Tonin, Mirco and Vlassopoulos, Michael (2010) Disentangling the Sources of Pro-socially Motivated Effort: A Field Experiment. Journal of Public Economics, 94 (11-12), 1086-1092. (doi:10.1016/j.jpubeco.2010.08.011).

Record type: Article

Abstract

This paper presents evidence from a field experiment, which aims to identify the two sources of workers’ pro-social motivation that have been considered in the literature: action-oriented altruism and output-oriented altruism. To this end we employ an experimental design that first measures the level of effort exerted by student workers on a data entry task in an environment that elicits purely selfish behavior and we compare it to effort exerted in an environment that also induces action-oriented altruism. We then compare the latter to effort exerted in an environment where both types of altruistic preferences are elicited. We find that action-oriented altruism accounts for a significant increase in effort, while there is no additional impact due to output-oriented altruism. We also find significant gender-related differences in the treatment effect: women are very responsive to the treatment condition eliciting action-oriented altruism, while men’s behavior is not affected by any of the treatments

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Published date: December 2010
Organisations: Economics

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Local EPrints ID: 150085
URI: http://eprints.soton.ac.uk/id/eprint/150085
PURE UUID: 379f000b-e729-4b0e-8e6f-97597206fc2f
ORCID for Michael Vlassopoulos: ORCID iD orcid.org/0000-0003-3683-1466

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Date deposited: 05 May 2010 09:14
Last modified: 14 Mar 2024 02:52

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Author: Mirco Tonin

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