Competition among mass media


Kwiek, Maksymilian (2010) Competition among mass media. Southampton, GB, University of Southampton, 39pp. (Discussion Papers in Economics and Econometrics, 1013).

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Description/Abstract

This paper investigates how mass media provide information to readers or viewers who have diverse interests. The problem of a mass medium comes from the fact that there is a constraint on how much information can be delivered. It is shown that the mass medium optimally provides information that is somewhat useful to all agents, but not perfect to anybody in particular. This benchmark model is then used to investigate competition among mass media with differentiated products. In the equilibrium of the example studied, mass media differentiate their news fully, as if they were monopolies on the subset of readers to which they tailor their news. However, prices are disciplined by competition.

Item Type: Monograph (Discussion Paper)
ISSNs: 0966-4246 (electronic)
Related URLs:
Keywords: mass media, product differentiation, news, cheap talk, quantization
Subjects: H Social Sciences > HE Transportation and Communications
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions: University Structure - Pre August 2011 > School of Social Sciences > Economics
ePrint ID: 161637
Date Deposited: 03 Aug 2010 09:15
Last Modified: 27 Mar 2014 19:16
URI: http://eprints.soton.ac.uk/id/eprint/161637

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