Monitoring and backtesting churn models


Lima, E., Mues, C. and Baesens, B. (2011) Monitoring and backtesting churn models. Expert Systems with Applications, 38, (1), 975-982. (doi:10.1016/j.eswa.2010.07.091).

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Description/Abstract

The evaluation of the relationship with the customer and related benefits has become a key point for a company’s competitive advantage. The development of customer churn models has increased over the years. However, these models tend to be complex and used on demand, being developed every time the customer analysis is requested. The main contribution of this article is to demonstrate how a backtesting framework can be used for churn evaluation, enabling the validation and monitoring process for the generated churn models.

Item Type: Article
ISSNs: 0957-4174 (print)
Subjects: T Technology > T Technology (General)
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 162193
Date Deposited: 18 Aug 2010 11:09
Last Modified: 27 Mar 2014 19:16
URI: http://eprints.soton.ac.uk/id/eprint/162193

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