Monitoring and backtesting churn models
Lima, E., Mues, C. and Baesens, B. (2011) Monitoring and backtesting churn models. Expert Systems with Applications, 38, (1), 975-982. (doi:10.1016/j.eswa.2010.07.091).
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The evaluation of the relationship with the customer and related benefits has become a key point for a company’s competitive advantage. The development of customer churn models has increased over the years. However, these models tend to be complex and used on demand, being developed every time the customer analysis is requested. The main contribution of this article is to demonstrate how a backtesting framework can be used for churn evaluation, enabling the validation and monitoring process for the generated churn models.
|Digital Object Identifier (DOI):||doi:10.1016/j.eswa.2010.07.091|
|Subjects:||T Technology > T Technology (General)|
|Divisions:||University Structure - Pre August 2011 > School of Management
|Date Deposited:||18 Aug 2010 11:09|
|Last Modified:||06 Aug 2015 03:02|
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
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