Case study - Tesco: from domestic operator to multinational giant


Lowe, Michelle and Wrigley, Neil (2010) Case study - Tesco: from domestic operator to multinational giant. In, Johnson, Gerry, Whitington, Richard and Scholes, Kevin (eds.) Exploring Strategy. 9th Edition. London, GB, Pearson, 658-664.

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Description/Abstract

This case considers the emergence of Tesco plc as one of the world’s leading multinational retailers. In a remarkable 10-year period, Tesco has transformed itself from a purely domestic operator to a multinational giant – with subsidiaries in Europe, Asia and North America – and in 2009 had 64 per cent of its operating space outside the UK. Examining market entry into Asia in more detail, the case compares ‘success’ in Thailand and South Korea with ‘failure’ in Taiwan. It also considers ‘a high risk gamble’ in Tesco’s entry into the US market, long considered to be a graveyard of overambitious expansion by UK retailers

Item Type: Book Section
ISBNs: 9780273737001
0273737007
Related URLs:
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > HF Commerce
Divisions: University Structure - Pre August 2011 > School of Geography
University Structure - Pre August 2011 > School of Management
ePrint ID: 169195
Date Deposited: 13 Dec 2010 10:26
Last Modified: 27 Mar 2014 19:19
URI: http://eprints.soton.ac.uk/id/eprint/169195

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