Case study - Tesco: from domestic operator to multinational giant
Case study - Tesco: from domestic operator to multinational giant
This case considers the emergence of Tesco plc as one of the world’s leading multinational retailers. In a remarkable 10-year period, Tesco has transformed itself from a purely domestic operator to a multinational giant – with subsidiaries in Europe, Asia and North America – and in 2009 had 64 per cent of its operating space outside the UK. Examining market entry into Asia in more detail, the case compares ‘success’ in Thailand and South Korea with ‘failure’ in Taiwan. It also considers ‘a high risk gamble’ in Tesco’s entry into the US market, long considered to be a graveyard of overambitious expansion by UK retailers
9780273737001
658-664
Lowe, Michelle
ef0bda2e-3e2c-428f-9c0b-cc8551ff255e
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
18 December 2010
Lowe, Michelle
ef0bda2e-3e2c-428f-9c0b-cc8551ff255e
Wrigley, Neil
e8e2986a-fbf0-4b27-9eef-1b5e6a137805
Lowe, Michelle and Wrigley, Neil
(2010)
Case study - Tesco: from domestic operator to multinational giant.
In,
Johnson, Gerry, Whitington, Richard and Scholes, Kevin
(eds.)
Exploring Strategy. 9th Edition.
London, GB.
Pearson, .
Record type:
Book Section
Abstract
This case considers the emergence of Tesco plc as one of the world’s leading multinational retailers. In a remarkable 10-year period, Tesco has transformed itself from a purely domestic operator to a multinational giant – with subsidiaries in Europe, Asia and North America – and in 2009 had 64 per cent of its operating space outside the UK. Examining market entry into Asia in more detail, the case compares ‘success’ in Thailand and South Korea with ‘failure’ in Taiwan. It also considers ‘a high risk gamble’ in Tesco’s entry into the US market, long considered to be a graveyard of overambitious expansion by UK retailers
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Published date: 18 December 2010
Identifiers
Local EPrints ID: 169195
URI: http://eprints.soton.ac.uk/id/eprint/169195
ISBN: 9780273737001
PURE UUID: 156a1ce1-0f5b-429b-b3d6-39ef6771d3f6
Catalogue record
Date deposited: 13 Dec 2010 10:26
Last modified: 11 Dec 2021 02:45
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Contributors
Author:
Michelle Lowe
Editor:
Gerry Johnson
Editor:
Richard Whitington
Editor:
Kevin Scholes
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