Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers


Wood, Steve, Lowe, Michelle and Wrigley, Neil (2010) Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers. The Service Industries Journal, 30, (12), 1967-1990. (doi:10.1080/02642060903191124).

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Description/Abstract

While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the leading UK food retailers to the tightening of retail land-use planning regulations; in doing so, this paper exposes a highly variable range of strategies that include store format adaptation, new format development, entry into new markets and more controversially the outright challenging of government regulation. The findings underline that although regulatory intervention can serve to restrict continued expansion, it can also encourage customer-focused innovation where well-established retail brands retain market focus but modify the shape of their ongoing growth

Item Type: Article
ISSNs: 0264-2069 (print)
1743-9507 (electronic)
Keywords: food retailing, brand management, retail planning, innovation
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
H Social Sciences > HF Commerce
Divisions: University Structure - Pre August 2011 > School of Geography
University Structure - Pre August 2011 > School of Management
ePrint ID: 169197
Date Deposited: 13 Dec 2010 11:20
Last Modified: 27 Mar 2014 19:19
URI: http://eprints.soton.ac.uk/id/eprint/169197

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