Unconventional competition - drawing lessons from the military

Ojiako, Udechukwu, Johnson, J.E.V., Chipulu, M. and Marshall, A. (2010) Unconventional competition - drawing lessons from the military. Prometheus, 28, (4), 327-342.


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We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ unconventional means of competition that differ from recognised Western ethical and legal norms? Secondly, we examine whether current warfare models provide guidance to firms facing such unconventional competition. To address these two questions, we seek
to draw lessons from decision-making approaches adopted by the military. We come to the conclusion that businesses can learn a great deal from how the
military deals with unconventional competition

Item Type: Article
ISSNs: 0810-9028 (print)
1470-1030 (electronic)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 169439
Accepted Date and Publication Date:
December 2010Published
Date Deposited: 15 Dec 2010 09:58
Last Modified: 31 Mar 2016 13:31
URI: http://eprints.soton.ac.uk/id/eprint/169439

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