Chapter 10: Risk communication and pandemic influenza


Petts , Judith, Draper , Heather , Ives , John and Damery, Sarah (2010) Chapter 10: Risk communication and pandemic influenza. In, Bennett, Peter, Calman, Kenneth, Curtis, Sarah and Fischbacher-Smith, Denis (eds.) Risk Communication and Public Health. Oxford, GB, Oxford Scholarship Online. (doi:10.1093/acprof:oso/9780199562848.003.10).

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Description/Abstract

This chapter examines a risk scenario that could form one of the most significant communication challenges both nationally and globally: an influenza pandemic. A pandemic occurs when a new influenza strain emerges and spreads rapidly because people have no natural resistance to it. Drawing upon the evidence gathered from healthcare workers — who might plausibly have an enhanced understanding of the potential risks — the chapter considers how information and knowledge might be exchanged amongst the wider public. This should help in understanding how risk communication efforts might most effectively engage with people, before (as well as during) an outbreak. Before outlining this evidence, the characteristics of pandemic influenza that may impact on people's understanding, information needs, and response are summarized.

Item Type: Book Section
Additional Information: Bennett, Peter (Editor), Head of Analysis for Health Protection, Department of Health, London, UK Calman, Kenneth (Editor), Chancellor, University of Glasgow, UK Curtis, Sarah (Editor), Professor of Health and Risk, Durham University, UK Fischbacher-Smith, Denis (Editor), Professor of Risk and Resilience, CHERR - Centre for Health, Environment and Risk Research, University of Glasgow, UK
ISBNs: 9780199562848 (paperback)
0199562849 (paperback)
Keywords: risk communication, pandemic, influenza, public health, healthcare workers,
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HV Social pathology. Social and public welfare
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions: University Structure - Pre August 2011 > School of Social Sciences
ePrint ID: 174727
Date Deposited: 16 Feb 2011 11:35
Last Modified: 27 Mar 2014 19:21
Publisher: Oxford Scholarship Online
URI: http://eprints.soton.ac.uk/id/eprint/174727

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