Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach


Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2011) Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach. Journal of Strategic Marketing (In Press).

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Item Type: Article
ISSNs: 0965-254X (print)
1466-4488 (electronic)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: University Structure - Pre August 2011 > School of Management
Faculty of Business and Law > Southampton Business School > Centre for Relational Leadership & Change
ePrint ID: 177073
Date Deposited: 15 Mar 2011 14:13
Last Modified: 27 Mar 2014 19:24
URI: http://eprints.soton.ac.uk/id/eprint/177073

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