Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach

Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2011) Exploring and explaining SME marketing: investigating e-CRM using a mixed methods approach. Journal of Strategic Marketing (In Press).

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Item Type:	Article
ISSNs:	0965-254X (print) 1466-4488 (electronic)
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Divisions:	University Structure - Pre August 2011 > School of Management Faculty of Business and Law > Southampton Management School > Marketing
Item ID:	177073
Date Deposited:	15 Mar 2011 14:13
Last Modified:	21 Nov 2011 15:29
Contributors:	Harrigan, Paul (Author) Ramsey, Elaine (Author) Ibbotson, Patrick (Author)
Date:	2011
Status:	In Press
URI:	http://eprints.soton.ac.uk/id/eprint/177073

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