Web Analytics as part of electronic marketing

Harrigan, Paul and Bian, Minyu (2011) Web Analytics as part of electronic marketing. Electronic Markets (Submitted).


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Item Type: Article
ISSNs: 1019-6781 (print)
1422-8890 (electronic)
Subjects: H Social Sciences > HD Industries. Land use. Labor
Q Science > QA Mathematics > QA76 Computer software
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 177077
Date Deposited: 15 Mar 2011 08:33
Last Modified: 27 Mar 2014 19:24
URI: http://eprints.soton.ac.uk/id/eprint/177077

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