Using projective techniques in SME marketing research

Harrigan, Paul, Ramsey, Elaine and Ibbotson, Patrick (2011) Using projective techniques in SME marketing research. Qualitative Market Research: An International Journal


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Item Type: Article
ISSNs: 1352-2752
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HC Economic History and Conditions
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 177081
Accepted Date and Publication Date:
Date Deposited: 15 Mar 2011 11:49
Last Modified: 31 Mar 2016 13:34

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