Convenience store sales forecasting - art before science?


Wood, Steve and Browne, Sue (2006) Convenience store sales forecasting - art before science? European Retail Digest, 51, 15-18.

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Description/Abstract

The science of store location decision making and sales forecasting has received a huge degree of attention throughout retail management and retail geography research. This literature has focused on the conceptualisation of techniques for determining the optimal location and sales, primarily of the food supermarket.

Item Type: Article
ISSNs: 1352-9633 (print)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 178253
Date Deposited: 28 Mar 2011 09:10
Last Modified: 27 Mar 2014 19:28
URI: http://eprints.soton.ac.uk/id/eprint/178253

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