Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model
Tomaseti, Eva, Ruiz, Salvador and Reynolds, Nina (2008) Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model. In, McGill, Ann L. and Shavitt, Sharon (eds.) Advances in Consumer Research. Association for Consumer Research Conference, Port of Call , Association of Consumer Research, 916-918.
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The website represents the future of a company’s business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation
|Item Type:||Book Section|
|Subjects:||H Social Sciences > H Social Sciences (General)
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
|Divisions:||University Structure - Pre August 2011 > School of Management
|Date Deposited:||05 Apr 2011 08:12|
|Last Modified:||02 Mar 2012 12:17|
|Publisher:||Association of Consumer Research|
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
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