Research to develop a communications campaign to promote childsmile within local communities, stage 1: review of literature.


Holme, Ingrid , MacAskill , Susan and Eadie, Douglas (2009) Research to develop a communications campaign to promote childsmile within local communities, stage 1: review of literature. Stirling, GB, Childsmile, NHS Health Scotland, 74pp.

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Description/Abstract

NHS Health Scotland in partnership with Childsmile, commissioned the Institute of Social Marketing to design and implement research to inform the Childsmile communication strategy, including social marketing campaigns, designed to promote the Childsmile programme.

Two exercises were completed: a literature review and primary research with key stakeholders. This report comprises the review of literature.

Item Type: Monograph (Project Report)
Related URLs:
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HV Social pathology. Social and public welfare
R Medicine > RA Public aspects of medicine
Divisions: University Structure - Pre August 2011 > School of Medicine > Cancer Sciences
ePrint ID: 181997
Date Deposited: 26 Apr 2011 12:43
Last Modified: 27 Mar 2014 19:35
Publisher: Childsmile, NHS Health Scotland
URI: http://eprints.soton.ac.uk/id/eprint/181997

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