e-Relationships for e-Readiness: culture and corruption in international e-B2B
Berthon , P., Pitt, L., Berthon, J-P. and Campbell, C. (2008) e-Relationships for e-Readiness: culture and corruption in international e-B2B. [in special issue: Global Marketing Effectiveness via Alliances and Electronic Commerce in Business-to-Business Markets] Industrial Marketing Management, 37, (1), 83-91. (doi:10.1016/j.indmarman.2007.06.014).
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Description/Abstract
The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the role that culture might play in the development of international e-B2B relationships. In this paper we address this important issue of international e-business relationships. Specifically we explore the interconnection between national e-readiness and cultural values, and address the research question: How do cultural values impact a nation's readiness to engage in e-business? Drawing upon international surveys we link cultural values with national e-business infrastructure. Our findings suggest an intriguing link between cultural values and a nation's readiness for e-B2B. From these results we develop managerial recommendations and extrapolate research opportunities.
| Item Type: | Article |
|---|---|
| ISSNs: | 0019-8501 (print) |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Divisions: | University Structure - Pre August 2011 > School of Art |
| Item ID: | 183759 |
| Date Deposited: | 04 May 2011 10:42 |
| Last Modified: | 26 Jul 2012 13:33 |
| Contributors: | Berthon , P. (Author) Pitt, L. (Author) Berthon, J-P. (Author) Campbell, C. (Author) |
| Date: | January 2008 |
| Status: | Published |
| URI: | http://eprints.soton.ac.uk/id/eprint/183759 |
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