Community identification moderating the impact of financial incentives in a natural social dilemma
Community identification moderating the impact of financial incentives in a natural social dilemma
The moderating role of community identification was investigated in the impact of different tariff systems on domestic water use. Over a 9-month interval, both consumption and survey data were collected in 278 households in the United Kingdom, 203 of which were on a variable tariff (i.e., charges related to use) and 75 on a fixed tariff (i.e., charges unrelated to use). Adopting a social dilemma approach, I expected a fixed tariff to be associated with greater use than a variable tariff, in particular when resources were valuable and people identified weakly with their community. This hypothesis was supported in both the field study and an experimental study that simulated a natural resource crisis in the laboratory.
social dilemma, water conservation, community identification, social psychology
1440-1449
Van Vugt, Mark
1ec60aab-4333-4015-9c48-2937effd4d5d
2001
Van Vugt, Mark
1ec60aab-4333-4015-9c48-2937effd4d5d
Van Vugt, Mark
(2001)
Community identification moderating the impact of financial incentives in a natural social dilemma.
Personality and Social Psychology Bulletin, 27 (11), .
Abstract
The moderating role of community identification was investigated in the impact of different tariff systems on domestic water use. Over a 9-month interval, both consumption and survey data were collected in 278 households in the United Kingdom, 203 of which were on a variable tariff (i.e., charges related to use) and 75 on a fixed tariff (i.e., charges unrelated to use). Adopting a social dilemma approach, I expected a fixed tariff to be associated with greater use than a variable tariff, in particular when resources were valuable and people identified weakly with their community. This hypothesis was supported in both the field study and an experimental study that simulated a natural resource crisis in the laboratory.
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Published date: 2001
Keywords:
social dilemma, water conservation, community identification, social psychology
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Local EPrints ID: 18507
URI: http://eprints.soton.ac.uk/id/eprint/18507
ISSN: 0146-1672
PURE UUID: 3827406e-922a-4b70-8b80-bbb87403b8e2
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Date deposited: 12 Dec 2005
Last modified: 07 Jan 2022 22:01
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Author:
Mark Van Vugt
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