Conceptualising social CRM in SMEs


Harrigan, Paul (2011) Conceptualising social CRM in SMEs. In, Australian and New Zealand Marketing Association Conference (Submitted).

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: University Structure - Pre August 2011 > School of Management
University Structure - Pre August 2011 > School of Law
ePrint ID: 185425
Date Deposited: 10 May 2011 13:46
Last Modified: 27 Mar 2014 19:40
URI: http://eprints.soton.ac.uk/id/eprint/185425

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