The impact of technology on marketing - introducing a new marketing DNA
Hulbert, B.J. and Harrigan, Paul (2011) The impact of technology on marketing - introducing a new marketing DNA. In, Academy of Marketing Science Conference, Coral Gables, US, 24 - 27 May 2011. (Submitted).
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Related URLs: | |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 185427 |
| Date Deposited: | 10 May 2011 14:04 |
| Last Modified: | 25 Jan 2012 09:45 |
| Contributors: | Hulbert, B.J. (Author) Harrigan, Paul (Author) |
| Date: | May 2011 |
| Status: | Submitted |
| URI: | http://eprints.soton.ac.uk/id/eprint/185427 |
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