The impact of technology on marketing - introducing a new marketing DNA


Hulbert, B.J. and Harrigan, Paul (2011) The impact of technology on marketing - introducing a new marketing DNA. In, Academy of Marketing Science Conference, Coral Gables, US, 24 - 27 May 2011. (Submitted).

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Item Type: Conference or Workshop Item (Paper)
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Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 185427
Date Deposited: 10 May 2011 14:04
Last Modified: 27 Mar 2014 19:40
URI: http://eprints.soton.ac.uk/id/eprint/185427

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