Opening business students eyes: Embedding ethics through service learning


Baden, Denise (2011) Opening business students eyes: Embedding ethics through service learning, Proceedings of the Twenty-Second Annual Conference of the International Association for Business and Society, 12pp.

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Description/Abstract

The main contention of this paper is that the underlying aim behind efforts to integrate ethics into the business school curriculum is in order to motivate and enable future business leaders to manage ethically and respond effectively to the challenges of sustainable development. Conceptualising ethics education in terms of eliciting behavioural change enables access into the insights provided by social psychological research into factors affecting behaviour, such as self-efficacy, subjective norms, knowledge, awareness, attitudes and role models. MSc students studying entrepreneurship applied their entrepreneurial skills to help social enterprises achieve their objectives as part of their assessed coursework. With reference to a content analysis of their reflections, it is argued that such placements address these key factors identified as predicting behavioural change in a way that more traditional pedagogies cannot.

Item Type: Book
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HM Sociology
L Education > L Education (General)
Divisions: Faculty of Business and Law > Southampton Management School > Organisational Behaviour
ePrint ID: 195457
Date Deposited: 22 Aug 2011 08:43
Last Modified: 27 Mar 2014 19:45
Publisher: Proceedings of the Twenty-Second Annual Conference of the International Association for Business and Society
URI: http://eprints.soton.ac.uk/id/eprint/195457

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