Look on the bright side: a comparison of positive and negative role models in business ethics education

Baden, Denise (2014) Look on the bright side: a comparison of positive and negative role models in business ethics education. Academy of Management Learning and Education, 13, (2), 154-170. (doi:10.5465/amle.2012.0251).


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This paper presents three studies that evaluate the effectiveness of positive vs. negative role models of business in terms of increasing ethical intentions among business students. Results were consistent with the hypothesis that teaching business ethics using real-life examples of ethics failures can have the unintended consequence of increasing cynicism and 'norming' unethical behaviour resulting in less ethical behavioural intentions. However, exposure to more positive role models of ethical businesses increases trust in business, and makes ethical behaviour in business seem more attainable, thus increasing students’ confidence in their ability to adopt ethical business practices in their future working life.

Item Type: Article
Digital Object Identifier (DOI): doi:10.5465/amle.2012.0251
ISSNs: 1537-260X (print)
1944-9585 (electronic)
Related URLs:
Keywords: business ethics education, ethical intentions, norms, role models, self-fulfilling prophesies
Subjects: B Philosophy. Psychology. Religion > BJ Ethics
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions : Faculty of Business and Law > Southampton Business School > Centre for Relational Leadership & Change
ePrint ID: 196375
Accepted Date and Publication Date:
1 June 2014Published
10 May 2013Accepted
Date Deposited: 06 Sep 2011 16:50
Last Modified: 27 Apr 2016 08:26
URI: http://eprints.soton.ac.uk/id/eprint/196375

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