Using mixed methods to design a web-based behavioural intervention to reduce transmission of colds and flu

Yardley, L., Miller, S., Teasdale, E. and Little, P. (2011) Using mixed methods to design a web-based behavioural intervention to reduce transmission of colds and flu. Journal of Health Psychology, 16, (2), 353-364. (doi:10.1177/1359105310377538).


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This mixed methods study informed the development of our web-based intervention to reduce the risk of transmission of respiratory infections. Two qualitative studies examined 28 users’ responses to website materials, and elicited additional beliefs. A questionnaire study (N = 129) tested key intervention assumptions: that hand-washing is considered the most feasible preventive behaviour; behavioural determinants were related to behavioural intentions; beliefs related to hand-washing intentions and behaviour. Thematic analysis of the qualitative data revealed important issues, such as the belief that catching minor infections is beneficial to the immune system. The questionnaire results confirmed our assumptions, including hand-washing as the appropriate target behaviour.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1177/1359105310377538
ISSNs: 1359-1053 (print)
Keywords: health promotion, human influenza, internet, qualitative research, questionnaires
Subjects: Q Science > QA Mathematics > QA76 Computer software
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions : Faculty of Medicine > Primary Care and Population Sciences
ePrint ID: 197215
Accepted Date and Publication Date:
7 October 2011Published
Date Deposited: 20 Sep 2011 13:58
Last Modified: 31 Mar 2016 13:44
Development and evaluation of a Behavioural Intervention Grid (BI-Grid)
Funded by: ESRC National Centre for Research Methods (RES-149-25-1069)
Led by: Lucy Yardley
1 May 2008 to 30 September 2011

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