Should search engines begin to worry?
Should search engines begin to worry?
Since its creation in 2000, the advertising service run by the search engine Google, known under the name of Adwords, has fed the case law of several legal systems. One of the main issues is how “google’s law” interacts with national trademark laws. This issue is all the more crucial because national trademark laws are one of the few components of the legal net in which “intermediary Internet service providers” act within cyberspace. Besides, Google is not a second-rate online intermediary. “Google’s control over search results constitutes an awesome ability to set the course of human knowledge.” At the same time, other search engines use similar programs for advertising purposes. This paper thus seeks to determine and analyze the components of the legal framework confining the powers of search engines running advertising services and thereby to underline the ambiguities of search engines’ liability regimes as they derive from national case law
3-9
Stalla-Bourdillon, Sophie
c189651b-9ed3-49f6-bf37-25a47c487164
2010
Stalla-Bourdillon, Sophie
c189651b-9ed3-49f6-bf37-25a47c487164
Stalla-Bourdillon, Sophie
(2010)
Should search engines begin to worry?
Journal of Internet Law, 14, .
Abstract
Since its creation in 2000, the advertising service run by the search engine Google, known under the name of Adwords, has fed the case law of several legal systems. One of the main issues is how “google’s law” interacts with national trademark laws. This issue is all the more crucial because national trademark laws are one of the few components of the legal net in which “intermediary Internet service providers” act within cyberspace. Besides, Google is not a second-rate online intermediary. “Google’s control over search results constitutes an awesome ability to set the course of human knowledge.” At the same time, other search engines use similar programs for advertising purposes. This paper thus seeks to determine and analyze the components of the legal framework confining the powers of search engines running advertising services and thereby to underline the ambiguities of search engines’ liability regimes as they derive from national case law
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Published date: 2010
Organisations:
Southampton Law School
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Local EPrints ID: 201449
URI: http://eprints.soton.ac.uk/id/eprint/201449
ISSN: 1094-2904
PURE UUID: f282ed1e-d102-4774-956c-4001dd5c43e1
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Date deposited: 28 Oct 2011 14:43
Last modified: 11 Dec 2021 04:30
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