Training global players: a critical discourse analysis of the field of intercultural business communication


Zotzmann, Karin (2011) Training global players: a critical discourse analysis of the field of intercultural business communication, Saarbrücken, GE, Lambert Academic Publishing, 396pp.

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Description/Abstract

This investigation analyzes critically the conceptual base and educational goals of a new interdisciplinary academic field of enquiry, Intercultural Business Communication, as it is pursued in the context of the Germany higher education system. To this end a corpus of 24 academic articles was analysed from a CDA (Critical Discourse Analysis) perspective. The investigation debates the validity claims made by these authors in respect to globalisation forces and the educational promise of intercultural understanding through intercultural training. In addition to this, it shows how changes in the higher education system, in particular the attempt to offer services for the business world, can impact upon and alter academic genres. The generic hybridity of the corpus will be discussed in relation to the changing understanding of the nature, form and function of academic knowledge production in society.

Item Type: Book
ISBNs: 9783846508541 (paperback)
3846508543 (paperback)
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Keywords: education, occupation, career
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
L Education > LB Theory and practice of education > LB2300 Higher Education
P Language and Literature > PB Modern European Languages
Divisions: Faculty of Humanities > Modern Languages
ePrint ID: 203259
Date Deposited: 14 Nov 2011 13:03
Last Modified: 27 Mar 2014 19:47
URI: http://eprints.soton.ac.uk/id/eprint/203259

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