Certifying quality. Negotiating and integrating animal welfare into food assurance

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Description/Abstract

The drive towards welfare assessment and the establishment of an information system (whether directly accessible to consumers through distinct labels or ‘internal’ to the food sector through forms of certification) needs to be assessed as a negotiated process within the food chain as a whole. understanding the mechanics of the processes of assurance and/or certification scheme development is, we believe an essential task for the operationalisation of the Welfare Quality programme aims and is the central objective of this research.