Co-creating stories: collaborative experiments in storytelling

Gabriel, Yiannis and Connell, N.A.D. (2010) Co-creating stories: collaborative experiments in storytelling. Management Learning, 41, (5), 507-523. (doi:10.1177/1350507609358158).


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This article reports on an experiment in collaborative storytelling inspired by the Japanese art of ‘renga’. A renga consists of several stanzas, each composed by a different poet, each seeking to find his/her own voice within a text that is jointly created and jointly owned. The chemist Djerassi has argued that by co-creating a prose version of the renga, a community of practitioners can explore dilemmas and views that would be unacceptable otherwise. He refers to this genre as ‘science-in-fiction’—one in which fiction offers licence to address potentially embarrassing, dangerous or taboo topics. Following Djerassi’s approach, the authors coordinated two rengas composed by groups of scholars interested in using stories to research social reality. The article analyses these two rengas, linking them to the genre of fictionalized ethnography pioneered in organizational studies by Watson and Czarniawska. It also discusses the pedagogic potential of such stories as vehicles of management learning.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1177/1350507609358158
ISSNs: 1350-5076 (print)
Related URLs:
Subjects: H Social Sciences > H Social Sciences (General)
Divisions : Faculty of Business and Law > Southampton Business School > Centre for Innovation & Enterprise
ePrint ID: 204739
Accepted Date and Publication Date:
Date Deposited: 01 Dec 2011 11:41
Last Modified: 31 Mar 2016 13:47

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