An examination of the changing motivations of volunteers over the course of their involvement in sport.
In, 13th Conference of the European Association for Sport Management, Newcastle, UK,
07 - 10 Sep 2005.
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The reliance on volunteers for the delivery and administration of sport within the United Kingdom is gaining increasing attention. For example, two out of the eleven priorities in Sportscotland’s strategic plan relate to the importance and development of volunteers (Sport Scotland, 2003). Similarly, Sport England identifies the enormous contribution made by volunteers. A recent report (Taylor et al, 2003) states that nearly 6 million people volunteer in sport related activities each year. This contribution amounts to over 1.2 billion hours and is estimated to be worth over £14 billion. Despite this recognition, research within the UK has been inclined to focus more on how many people volunteer rather than why they choose to do so. If sport is to continue to be dependant on the actions of volunteers, then it is vital that there is some understanding of the characteristics of such people, and the motivations that underpin their involvement in sport. Therefore, the focus of this research was to examine how the motivation of the volunteer changes over the course of their involvement in sport.
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