On agent-mediated electronic commerce
He, M., Jennings, N. R. and Leung, H. (2003) On agent-mediated electronic commerce. IEEE Trans on Knowledge and Data Engineering, 15, (4), 985-1003.
This paper surveys and analyzes the state of the art of agent-mediated electronic commerce (e-commerce), concentrating particularly on the business-to-consumer (B2C) and business-to-business (B2B) aspects. From the consumer buying behavior perspective, agents are being used in the following activities: need identification, product brokering, buyer coalition formation, merchant brokering, and negotiation. The roles of agents in B2B e-commerce are discussed through the business-to-business transaction model that identifies agents as being employed in partnership formation, brokering, and negotiation. Having identified the roles for agents in B2C and B2B e-commerce, some of the key underpinning technologies of this vision are highlighted. Finally, we conclude by discussing the future directions and potential impediments to the wide-scale adoption of agent-mediated e-commerce.
|Keywords:||Agent-mediated electronic commerce, intelligent agents|
|Divisions:||Faculty of Physical Sciences and Engineering > Electronics and Computer Science > Agents, Interactions & Complexity
|Date Deposited:||17 Nov 2003|
|Last Modified:||26 Apr 2013 02:59|
|Contributors:||He, M. (Author)
Jennings, N. R. (Author)
Leung, H. (Author)
|Further Information:||Google Scholar|
|ISI Citation Count:||156|
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
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