On agent-mediated electronic commerce
On agent-mediated electronic commerce
This paper surveys and analyzes the state of the art of agent-mediated electronic commerce (e-commerce), concentrating particularly on the business-to-consumer (B2C) and business-to-business (B2B) aspects. From the consumer buying behavior perspective, agents are being used in the following activities: need identification, product brokering, buyer coalition formation, merchant brokering, and negotiation. The roles of agents in B2B e-commerce are discussed through the business-to-business transaction model that identifies agents as being employed in partnership formation, brokering, and negotiation. Having identified the roles for agents in B2C and B2B e-commerce, some of the key underpinning technologies of this vision are highlighted. Finally, we conclude by discussing the future directions and potential impediments to the wide-scale adoption of agent-mediated e-commerce.
Agent-mediated electronic commerce, intelligent agents
985-1003
He, M.
414070d3-f81b-455f-86ac-a11370fb36e3
Jennings, N. R.
ab3d94cc-247c-4545-9d1e-65873d6cdb30
Leung, H.
704d9354-b6b8-4d1f-83c5-1095cce20f7d
2003
He, M.
414070d3-f81b-455f-86ac-a11370fb36e3
Jennings, N. R.
ab3d94cc-247c-4545-9d1e-65873d6cdb30
Leung, H.
704d9354-b6b8-4d1f-83c5-1095cce20f7d
He, M., Jennings, N. R. and Leung, H.
(2003)
On agent-mediated electronic commerce.
IEEE Trans on Knowledge and Data Engineering, 15 (4), .
Abstract
This paper surveys and analyzes the state of the art of agent-mediated electronic commerce (e-commerce), concentrating particularly on the business-to-consumer (B2C) and business-to-business (B2B) aspects. From the consumer buying behavior perspective, agents are being used in the following activities: need identification, product brokering, buyer coalition formation, merchant brokering, and negotiation. The roles of agents in B2B e-commerce are discussed through the business-to-business transaction model that identifies agents as being employed in partnership formation, brokering, and negotiation. Having identified the roles for agents in B2C and B2B e-commerce, some of the key underpinning technologies of this vision are highlighted. Finally, we conclude by discussing the future directions and potential impediments to the wide-scale adoption of agent-mediated e-commerce.
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ec-survey.pdf
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Published date: 2003
Keywords:
Agent-mediated electronic commerce, intelligent agents
Organisations:
Agents, Interactions & Complexity
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Local EPrints ID: 258565
URI: http://eprints.soton.ac.uk/id/eprint/258565
PURE UUID: b2ab84fa-93f7-461e-a1cc-23a598e98585
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Date deposited: 17 Nov 2003
Last modified: 14 Mar 2024 06:10
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Contributors
Author:
M. He
Author:
N. R. Jennings
Author:
H. Leung
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