The Green and Gold Roads to Maximizing Journal Article Access, Usage and Impact.
Haworth Press (occasional column), July 1
The "green" road to maximizing research access is for each author to deposit a supplementary "Open Access" (OA) copy of their own articles online in their own institutional repository for any would-be user webwide whose institution cannot afford to subscribe to the journal in which that particular article was published. There is a second road to Open Access too, one that has not yet been fully tested, and hence still holds some uncertainties and risks for publishers: the "golden" road of Open Access (OA) Journal Publishing. Whereas the golden road of OA publishing may prove to be the road of the future for journal publishing, the road to maximizing journal article access, usage and impact right now is the green road of OA self-archiving.
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