Competitive Market-based Allocation of Consumer Attention
Bohte, S.M., Gerding, E.H. and La Poutre, J.A. (2001) Competitive Market-based Allocation of Consumer Attention. At 3rd ACM Conference on Electronic Commerce (EC'01), Tampa, Florida, ACM Press, 202-206.
- Draft Version
The amount of attention space available for recommending suppliers to consumers on e-commerce sites is typically limited. We present a competitive distributed recommendation mechanism based on adaptive software agents for efficiently allocating the "consumer attention space", or banners. In our approach, each agent bids in an auction for the momentary attention of each consumer. Successive auctions allow agents to rapidly adapt their bidding strategy to focus on consumers interested in their offerings. We demonstrate the feasibility of our system by an evolutionary simulation, and reflect on the advantages of this distributed market-based approach.
|Item Type:||Conference or Workshop Item (Speech)|
|Divisions:||Faculty of Physical and Applied Science > Electronics and Computer Science > Agents, Interactions & Complexity
|Date Deposited:||28 Apr 2008 15:35|
|Last Modified:||15 Aug 2012 03:18|
|Contributors:||Bohte, S.M. (Author)
Gerding, E.H. (Author)
La Poutre, J.A. (Author)
|Further Information:||Google Scholar|
|ISI Citation Count:||1|
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
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