Market Blended Insight: modeling propensity to buy with the Semantic Web


Salvadores, Manuel, Zuo, Landong, Imtiaz, Hazzaz, Darlington, John, Gibbins, Nicholas and Shadbolt, Nigel (2008) Market Blended Insight: modeling propensity to buy with the Semantic Web. In, ISWC 2008: 7th International Semanctic Web Conference, Karlsruhe, Germany,

WarningThere is a more recent version of this item available.

Download

[img] PDF (Market Blended Insight: modeling propensity to buy with the Semantic Web) - Published Version
Download (4Mb)

Description/Abstract

MBI is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident of the fact that the recipient has a propensity to buy.

Item Type: Conference or Workshop Item (Paper)
Additional Information: Event Dates: 26/10/2008
Keywords: Semantic Web, Marketing, application
Divisions: Faculty of Physical and Applied Science > Electronics and Computer Science > Web & Internet Science
Item ID: 266756
Date Deposited: 06 Oct 2008 10:36
Last Modified: 26 Apr 2013 04:28
Contributors: Salvadores, Manuel (Author)
Zuo, Landong (Author)
Imtiaz, Hazzaz (Author)
Darlington, John (Author)
Gibbins, Nicholas (Author)
Shadbolt, Nigel (Author)
Date: 1 October 2008
Additional Information: Event Dates: 26/10/2008
Status: Published
Contact Email Address: ms8@ecs.soton.ac.uk
Further Information:Google Scholar
ISI Citation Count:1
URI: http://eprints.soton.ac.uk/id/eprint/266756

Available Versions of this Item

Actions (login required)

View Item View Item
EPrints Logo
Contact ePrints Soton: eprints@soton.ac.uk
ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2