The Impact of the Mobile Web in Developing Countries
The Impact of the Mobile Web in Developing Countries
Mobile phone penetration in the developing world shows remarkable growth patterns, which triggers competition among mobile operators and service providers. As a consequence, this has made mobile communications more affordable for people in developing countries. At the beginning, people use mobile phones only for audio or text communications. Later, people start using their mobiles to access the World Wide Web, which is called mobile Web. Despite rapid mobile Web adoption in the developing world, there has been no comprehensive research methodology to define, identify, and measure the impact of mobile Web use. In the context of Web Science research, the methodology is needed by various mobile Web stakeholders to enable the advancement of mobile Web technology, as well as to anticipate the potential impact on society. In this paper we describe a proposed methodology to measure the impact of mobile Web in developing countries. The methodology will be tried in Kenya and Indonesia this year. Then it will be evaluated, refined, and tested again in 2011.
Web Science, Mobile Web, Research Methodology, Developing Countries
Purwandari, Betty
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Hall, Wendy
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De Roure, David
02879140-3508-4db9-a7f4-d114421375da
26 April 2010
Purwandari, Betty
4dcb303b-61f6-45bd-b234-2c97d26f5d77
Hall, Wendy
11f7f8db-854c-4481-b1ae-721a51d8790c
De Roure, David
02879140-3508-4db9-a7f4-d114421375da
Purwandari, Betty, Hall, Wendy and De Roure, David
(2010)
The Impact of the Mobile Web in Developing Countries.
Web Science Conference 2010, , Raleigh, United States.
26 - 27 Apr 2010.
Record type:
Conference or Workshop Item
(Poster)
Abstract
Mobile phone penetration in the developing world shows remarkable growth patterns, which triggers competition among mobile operators and service providers. As a consequence, this has made mobile communications more affordable for people in developing countries. At the beginning, people use mobile phones only for audio or text communications. Later, people start using their mobiles to access the World Wide Web, which is called mobile Web. Despite rapid mobile Web adoption in the developing world, there has been no comprehensive research methodology to define, identify, and measure the impact of mobile Web use. In the context of Web Science research, the methodology is needed by various mobile Web stakeholders to enable the advancement of mobile Web technology, as well as to anticipate the potential impact on society. In this paper we describe a proposed methodology to measure the impact of mobile Web in developing countries. The methodology will be tried in Kenya and Indonesia this year. Then it will be evaluated, refined, and tested again in 2011.
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websci10_submission_90-2.pdf
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More information
Published date: 26 April 2010
Additional Information:
Event Dates: 26-27 April, 2010
Venue - Dates:
Web Science Conference 2010, , Raleigh, United States, 2010-04-26 - 2010-04-27
Keywords:
Web Science, Mobile Web, Research Methodology, Developing Countries
Organisations:
Web & Internet Science
Identifiers
Local EPrints ID: 271531
URI: http://eprints.soton.ac.uk/id/eprint/271531
PURE UUID: 237a01c4-5921-4c49-85e5-b8ff33478f7e
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Date deposited: 12 Sep 2010 16:24
Last modified: 15 Mar 2024 02:33
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Contributors
Author:
Betty Purwandari
Author:
David De Roure
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