The Impact of the Mobile Web in Developing Countries


Purwandari, Betty, Hall, Wendy and De Roure, David (2010) The Impact of the Mobile Web in Developing Countries. At Web Science Conference 2010, Raleigh, NC, USA, 26 - 27 Apr 2010.

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Description/Abstract

Mobile phone penetration in the developing world shows remarkable growth patterns, which triggers competition among mobile operators and service providers. As a consequence, this has made mobile communications more affordable for people in developing countries. At the beginning, people use mobile phones only for audio or text communications. Later, people start using their mobiles to access the World Wide Web, which is called mobile Web. Despite rapid mobile Web adoption in the developing world, there has been no comprehensive research methodology to define, identify, and measure the impact of mobile Web use. In the context of Web Science research, the methodology is needed by various mobile Web stakeholders to enable the advancement of mobile Web technology, as well as to anticipate the potential impact on society. In this paper we describe a proposed methodology to measure the impact of mobile Web in developing countries. The methodology will be tried in Kenya and Indonesia this year. Then it will be evaluated, refined, and tested again in 2011.

Item Type: Conference or Workshop Item (Poster)
Additional Information: Event Dates: 26-27 April, 2010
Keywords: Web Science, Mobile Web, Research Methodology, Developing Countries
Divisions: Faculty of Physical Sciences and Engineering > Electronics and Computer Science > Web & Internet Science
ePrint ID: 271531
Date Deposited: 12 Sep 2010 16:24
Last Modified: 27 Mar 2014 20:16
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/271531

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