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Using TAPT as an Analytical Method for Understanding Online Experiences

Using TAPT as an Analytical Method for Understanding Online Experiences
Using TAPT as an Analytical Method for Understanding Online Experiences
There are various methods for understanding user experiences, but many of these focus on explicit and not implicit aspects. Teasing Apart, Piecing Together (TAPT) is a method that was developed to understand and redesign experiences, crossing web / non-web boundaries [9]. This paper presents a case study of its repurposing towards understanding online experiences more deeply, in this case considering playful location-based uses of the mobile web. The approach is to use TAPT to elicit key words from expert users, before conducting a meta-analysis of the results. This process is referred to as TAMA, Teasing Apart with Meta- Analysis. This paper describes and reflects on the TAMA process, and on the use of focus groups to conduct Teasing Apart.
Web-based interactions, online lives, analysis, TAPT, TAMA.
Hooper, Clare J.
e880d249-17ac-4c4d-998e-d2bef13f89f2
Hooper, Clare J.
e880d249-17ac-4c4d-998e-d2bef13f89f2

Hooper, Clare J. (2011) Using TAPT as an Analytical Method for Understanding Online Experiences. ACM Web Science Conference 2011, , Koblenz, Germany. 14 - 17 Jun 2011.

Record type: Conference or Workshop Item (Paper)

Abstract

There are various methods for understanding user experiences, but many of these focus on explicit and not implicit aspects. Teasing Apart, Piecing Together (TAPT) is a method that was developed to understand and redesign experiences, crossing web / non-web boundaries [9]. This paper presents a case study of its repurposing towards understanding online experiences more deeply, in this case considering playful location-based uses of the mobile web. The approach is to use TAPT to elicit key words from expert users, before conducting a meta-analysis of the results. This process is referred to as TAMA, Teasing Apart with Meta- Analysis. This paper describes and reflects on the TAMA process, and on the use of focus groups to conduct Teasing Apart.

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More information

Published date: June 2011
Venue - Dates: ACM Web Science Conference 2011, , Koblenz, Germany, 2011-06-14 - 2011-06-17
Keywords: Web-based interactions, online lives, analysis, TAPT, TAMA.
Organisations: Web & Internet Science

Identifiers

Local EPrints ID: 272470
URI: http://eprints.soton.ac.uk/id/eprint/272470
PURE UUID: 0be60163-6240-4462-a303-f4a97ca57bef

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Date deposited: 14 Jun 2011 14:53
Last modified: 14 Mar 2024 10:02

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Contributors

Author: Clare J. Hooper

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