Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers


Gurau, Calin and Ranchhod, Ashok (2009) Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers. Journal of Consumer Marketing, 26, (7), 496-507. (doi:10.1108/07363760911001556).

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Item Type: Article
ISSNs: 0736-3761 (print)
Related URLs:
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Law > Winchester School of Art
ePrint ID: 338368
Date Deposited: 16 May 2012 10:38
Last Modified: 27 Mar 2014 20:21
URI: http://eprints.soton.ac.uk/id/eprint/338368

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