SMS-marketing: a study of consumer saturation using an extended TAM approach


Gauzente, Claire, Ranchhod, Ashok and Gurau, Calin (2008) SMS-marketing: a study of consumer saturation using an extended TAM approach. International Journal of Electronic Business, 6, (3), 282. (doi:10.1504/IJEB.2008.019108).

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Item Type: Article
ISSNs: 1470-6067 (print)
1741-5063 (electronic)
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Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Law > Winchester School of Art
ePrint ID: 338372
Date Deposited: 16 May 2012 12:28
Last Modified: 27 Mar 2014 20:21
URI: http://eprints.soton.ac.uk/id/eprint/338372

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