SMS-marketing: a study of consumer saturation using an extended TAM approach
Gauzente, Claire, Ranchhod, Ashok and Gurau, Calin (2008) SMS-marketing: a study of consumer saturation using an extended TAM approach. International Journal of Electronic Business, 6, (3), 282. (doi:10.1504/IJEB.2008.019108).
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| Item Type: | Article |
|---|---|
| ISSNs: | 1470-6067 (print) 1741-5063 (electronic) |
| Related URLs: | |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Law > Winchester School of Art |
| Item ID: | 338372 |
| Date Deposited: | 16 May 2012 12:28 |
| Last Modified: | 16 May 2012 12:28 |
| Contributors: | Gauzente, Claire (Author) Ranchhod, Ashok (Author) Gurau, Calin (Author) |
| Date: | 2008 |
| Status: | Published |
| URI: | http://eprints.soton.ac.uk/id/eprint/338372 |
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