Recognition by association: within- and cross-modality associative priming with faces and voices
Recognition by association: within- and cross-modality associative priming with faces and voices
Recent literature has raised the suggestion that voice recognition runs in parallel to face recognition. As a result, a prediction can be made that voices should prime faces and faces should prime voices. A traditional associative priming paradigm was used in two studies to explore within-modality priming and cross-modality priming. In the within-modality condition where both prime and target were faces, analysis indicated the expected associative priming effect: The familiarity decision to the second target celebrity was made more quickly if preceded by a semantically related prime celebrity, than if preceded by an unrelated prime celebrity. In the cross-modality condition, where a voice prime preceded a face target, analysis indicated no associative priming when a 3s stimulus onset asynchrony (SOA) was used. However, when a relatively longer SOA was used, providing time for robust recognition of the prime, significant cross-modality priming emerged. These data are explored within the context of a unified account of face and voice recognition which recognises weaker voice processing than face processing.
1-16
Stevenage, Sarah V.
493f8c57-9af9-4783-b189-e06b8e958460
Hale, Sarah
de6ae27e-32c5-4965-8eb8-5ca250820935
Morgan, Yasmin
590622bf-1b0e-4a63-8b4c-d119d8f0a556
Neil, Greg J.
85453750-0611-48d9-a83e-da95cd4e80b3
February 2014
Stevenage, Sarah V.
493f8c57-9af9-4783-b189-e06b8e958460
Hale, Sarah
de6ae27e-32c5-4965-8eb8-5ca250820935
Morgan, Yasmin
590622bf-1b0e-4a63-8b4c-d119d8f0a556
Neil, Greg J.
85453750-0611-48d9-a83e-da95cd4e80b3
Stevenage, Sarah V., Hale, Sarah, Morgan, Yasmin and Neil, Greg J.
(2014)
Recognition by association: within- and cross-modality associative priming with faces and voices.
British Journal of Psychology, 105 (1), .
(doi:10.1111/bjop.12011).
(PMID:24387093)
Abstract
Recent literature has raised the suggestion that voice recognition runs in parallel to face recognition. As a result, a prediction can be made that voices should prime faces and faces should prime voices. A traditional associative priming paradigm was used in two studies to explore within-modality priming and cross-modality priming. In the within-modality condition where both prime and target were faces, analysis indicated the expected associative priming effect: The familiarity decision to the second target celebrity was made more quickly if preceded by a semantically related prime celebrity, than if preceded by an unrelated prime celebrity. In the cross-modality condition, where a voice prime preceded a face target, analysis indicated no associative priming when a 3s stimulus onset asynchrony (SOA) was used. However, when a relatively longer SOA was used, providing time for robust recognition of the prime, significant cross-modality priming emerged. These data are explored within the context of a unified account of face and voice recognition which recognises weaker voice processing than face processing.
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e-pub ahead of print date: 8 November 2012
Published date: February 2014
Identifiers
Local EPrints ID: 343746
URI: http://eprints.soton.ac.uk/id/eprint/343746
ISSN: 0007-1269
PURE UUID: 7d5512ff-d9de-4e4c-8625-dd1e52587d51
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Date deposited: 09 Oct 2012 16:20
Last modified: 15 Mar 2024 02:47
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Author:
Sarah Hale
Author:
Yasmin Morgan
Author:
Greg J. Neil
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