Towards culture-centred design

Shen, Siu-Tsen, Woolley, Martin and Prior, Stephen (2006) Towards culture-centred design. Interacting with Computers, 18, (4), 820-852. (doi:10.1016/j.intcom.2005.11.014).


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This paper addresses culturally rooted factors within user interface design. The design implications of globalisation are discussed, together with the related processes of internationalisation, localisation, ‘glocalisation’, iconisation and culturalisation, in order to establish a basis for a new approach to HCI design. The potential for a more diverse culture-centred, design-based system—‘Culture-CentredDesign’ (CCD) is introduced, and a CCD process developed.

A redesigned computer interface, incorporating a consistent and culturally rooted metaphor for a Chinese user target group is discussed. A culturally specific ‘garden’ metaphor is developed and applied as an alternative to the current global ‘office’ or ‘desktop’ metaphor. A working demonstration of the interface is piloted with a group of Chinese users to assess its success in terms of interactivity, usability and cultural significance. The overall results of the first two evaluation phases have shown very positive outcomes for the use of the CCD system and Chinese garden metaphor

Item Type: Article
Digital Object Identifier (DOI): doi:10.1016/j.intcom.2005.11.014
ISSNs: 0953-5438 (print)
Keywords: # Culture; # Design process; iconography, metaphor, user-interface design, human computer interaction
Subjects: T Technology > T Technology (General)
Divisions : Faculty of Engineering and the Environment > Aeronautics, Astronautics and Computational Engineering
ePrint ID: 343834
Accepted Date and Publication Date:
July 2006Published
Date Deposited: 10 Oct 2012 13:47
Last Modified: 31 Mar 2016 14:35

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