The University of Southampton
University of Southampton Institutional Repository

An empirical investigation of users’ characteristics in virtual reality retailing

An empirical investigation of users’ characteristics in virtual reality retailing
An empirical investigation of users’ characteristics in virtual reality retailing
Within an increasingly competitive retailing environment, virtual reality retailing should be considered as a new and well promising alternative retailing channel. Also, store atmosphere has proved to be an important factor affecting consumer’s behaviour. While the number of users that are attracted by VEs increases dramatically, the corresponding research is insufficient to illustrate users’ profiles and their behaviour. This exploratory study aims to address the shopping characteristics of VE’s visitors as well as the criteria of store atmosphere that affect their shopping behaviour. The findings suggest among others, that crowding and innovative services affect customer’s needs.
978-960-98740-1-4
Krasonikolakis, I.
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Christoforou, D.
cd897039-021d-4ec4-842e-7c8385389aa7
Krasonikolakis, I.
d7c4233b-a674-4770-b46e-73d12135853d
Vrechopoulos, A.
958c108b-b35d-4de7-86b9-502d8d5f75ce
Christoforou, D.
cd897039-021d-4ec4-842e-7c8385389aa7

Krasonikolakis, I., Vrechopoulos, A. and Christoforou, D. (2009) An empirical investigation of users’ characteristics in virtual reality retailing. 2nd International Conference on Services Marketing, Thessaloniki, Greece.

Record type: Conference or Workshop Item (Paper)

Abstract

Within an increasingly competitive retailing environment, virtual reality retailing should be considered as a new and well promising alternative retailing channel. Also, store atmosphere has proved to be an important factor affecting consumer’s behaviour. While the number of users that are attracted by VEs increases dramatically, the corresponding research is insufficient to illustrate users’ profiles and their behaviour. This exploratory study aims to address the shopping characteristics of VE’s visitors as well as the criteria of store atmosphere that affect their shopping behaviour. The findings suggest among others, that crowding and innovative services affect customer’s needs.

This record has no associated files available for download.

More information

e-pub ahead of print date: 2009
Venue - Dates: 2nd International Conference on Services Marketing, Thessaloniki, Greece, 2009-01-01
Organisations: Centre for Relational Leadership & Change

Identifiers

Local EPrints ID: 358503
URI: http://eprints.soton.ac.uk/id/eprint/358503
ISBN: 978-960-98740-1-4
PURE UUID: 2c7f5601-9b78-41da-8ee1-984ec317bf25

Catalogue record

Date deposited: 17 Oct 2013 10:30
Last modified: 11 Dec 2021 03:01

Export record

Contributors

Author: I. Krasonikolakis
Author: A. Vrechopoulos
Author: D. Christoforou

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×