What's wrong with management accounting research? The potential of ethnography. Southampton, UK, University of Southampton, 14pp.
(Discussion Papers in Accounting and Management Science, 96-124).
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Recently, Hammersley (What's Wrong with Ethnography: Routledge: 1992) and Silverman ( Interpreting Qualitative Data: 1993) have de-emphasised the distinction between qualitative and quantitative research and suggested to integrate them to make social science more valid. I argue that the management accounting research ahould be aware of that debate, but that the resort to "little tables" which intersperse the qualitative analysis with simple, supportive statistics is a second best option for this field
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