Knowledge systems and global advertising services
Knowledge systems and global advertising services
This paper explores the contribution of global advertising services to the creation and dissemination of knowledge through an examination of their role in knowledge systems at a national and international level. The aim is not only to gain an understanding of global advertising services as bridges between national knowledge systems but also to examine how such services shape the institutions that constitute a knowledge system. In this way, an appreciation of the contribution of advertising services, and knowledge intensive services (KIBS) more generally, to the knowledge creation and distribution process will be developed.
163 -170
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
September 2000
Roberts, Joanne
c49f0cf6-8c79-4826-b7f2-8563d7aa99cf
Roberts, Joanne
(2000)
Knowledge systems and global advertising services.
Creativity and Innovation Management, 9 (3), .
(doi:10.1111/1467-8691.00169).
Abstract
This paper explores the contribution of global advertising services to the creation and dissemination of knowledge through an examination of their role in knowledge systems at a national and international level. The aim is not only to gain an understanding of global advertising services as bridges between national knowledge systems but also to examine how such services shape the institutions that constitute a knowledge system. In this way, an appreciation of the contribution of advertising services, and knowledge intensive services (KIBS) more generally, to the knowledge creation and distribution process will be developed.
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Published date: September 2000
Organisations:
Winchester School of Art
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Local EPrints ID: 363001
URI: http://eprints.soton.ac.uk/id/eprint/363001
ISSN: 1467-8691
PURE UUID: 40879314-a887-4270-9a4b-8190c3cdeda7
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Date deposited: 20 Mar 2014 10:00
Last modified: 15 Mar 2024 03:46
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