Johnson, J.E.V. and Bruce, A.C.
Male and female betting behaviour: new perspectives.
Journal of Gambling Studies, 10, (2), . (doi:10.1007/BF02109939).
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This paper uses an analysis of betting decisions made in offcourse betting offices in the UK to explore differences between the nature of male and female betting behaviour. Specifically gender differences in levels of performance, propensity for risk taking and levels of confidence in betting decisions are considered. The results provide some evidence for greater risk propensity amongst male bettors, lower levels of female bettor confidence in their choices and some degree of performance advantage for women bettors. The results are discussed in relation to previous research; some of the apparent discrepancies are explained in terms of differences in motivational focus and gender differences in definitions of risk-taking and successful performance. In this context areas for future research are highlighted.
The research reported here was made possible by grants from Ladbroke Racing and the cooperation of Ladbrokes and Vetabet. Special thanks to Philip Cooper for his statistical advice and to the insightful comments of the anonymous referees on an earlier draft of this paper.
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