An empirical study of the impact of complexity on participation in horserace betting

Johnson, Johnnie E.V. and Bruce, Alistair C. (1997) An empirical study of the impact of complexity on participation in horserace betting. Journal of Gambling Studies, 13, (2), 159-172. (doi:10.1023/A:1024903418798).


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The aim of the research reported in this paper was to explore empirically whether levels of participation in horserace betting are affected by the complexity of the betting task. The study employed a systematic random sample of 1161 betting decisions made in UK offcourse betting offices during 1987. The research was conducted in a naturalistic setting where it was possible to grade complexity and to measure levels of participation. Complexity was defined in terms of both the number of alternatives in the decision-maker's choice set (number of horses in a race) and the complexity of the attributes set for each horserace (handicap vs. non-handicap races). Results indicated that bettors are not inhibited by alternative-based complexity, but may be inhibited to some extent by attribute-defined complexity.

Item Type: Article
Digital Object Identifier (DOI): doi:10.1023/A:1024903418798
ISSNs: 1050-5350 (print)
Related URLs:
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions : University Structure - Pre August 2011 > School of Management
ePrint ID: 36425
Accepted Date and Publication Date:
Date Deposited: 01 Aug 2006
Last Modified: 31 Mar 2016 12:05

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