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Predictive data mining models for marketing performance monitoring in global markets

Predictive data mining models for marketing performance monitoring in global markets
Predictive data mining models for marketing performance monitoring in global markets
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5
Delbo, F.
67532d19-dbf0-4332-a9c0-254eea9b64e7
Veglio, V.
8b6ad8ba-9c31-4f11-888e-45face63f4e5
Delbo, F.
67532d19-dbf0-4332-a9c0-254eea9b64e7

Veglio, V. and Delbo, F. (2012) Predictive data mining models for marketing performance monitoring in global markets. LCBR European Marketing Conference 2012, Munich, Germany. 08 - 09 Aug 2012.

Record type: Conference or Workshop Item (Paper)

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Published date: August 2012
Venue - Dates: LCBR European Marketing Conference 2012, Munich, Germany, 2012-08-08 - 2012-08-09
Organisations: Southampton Business School

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Local EPrints ID: 367001
URI: http://eprints.soton.ac.uk/id/eprint/367001
PURE UUID: d6d8c598-efa9-463c-83a3-df5547addc73

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Date deposited: 15 Sep 2014 13:54
Last modified: 11 Dec 2021 04:39

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Contributors

Author: V. Veglio
Author: F. Delbo

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