Liu, Gordon, Chapleo, Chris and Ko, Wai Wai (2014) How does internal marketing contribute to employee brand building behaviour? A study of internal branding building strategy in social enterprises. 47th Academy of Marketing Annual Conference, , Bournemouth, United Kingdom. 06 - 09 Jul 2014.
Record type:
Conference or Workshop Item
(Paper)
This record has no associated files available for download.
More information
Published date: July 2014
Venue - Dates:
47th Academy of Marketing Annual Conference, , Bournemouth, United Kingdom, 2014-07-06 - 2014-07-09
Organisations:
Southampton Business School
Identifiers
Local EPrints ID: 370510
URI: http://eprints.soton.ac.uk/id/eprint/370510
PURE UUID: 6a5f53a3-338f-4810-a2ad-241e3317dc15
Catalogue record
Date deposited: 30 Oct 2014 12:14
Last modified: 11 Dec 2021 05:23
Export record
Contributors
Author:
Gordon Liu
Author:
Chris Chapleo
Author:
Wai Wai Ko
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.