Marketing Research: an applied approach: 3rd European Edition


Malhotra, Naresh and Birks, David (2007) Marketing Research: an applied approach: 3rd European Edition, Harlow, UK, Pearson Education, 835pp.

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Original Publication URL: http://www.pearsoned.co.uk/malhotra_euro

Description/Abstract

Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.

Item Type: Book
ISBNs: 9780273706892 (hardback)
Related URLs:
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
Divisions: University Structure - Pre August 2011 > School of Management
ePrint ID: 37070
Date Deposited: 23 May 2006
Last Modified: 27 Mar 2014 18:23
Publisher: Pearson Education
URI: http://eprints.soton.ac.uk/id/eprint/37070

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