Marketing Research: an applied approach: 3rd European Edition
Malhotra, Naresh and Birks, David (2007) Marketing Research: an applied approach: 3rd European Edition, Harlow, UK, Pearson Education, 835pp.
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Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.
|Subjects:||H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
|Divisions:||University Structure - Pre August 2011 > School of Management
|Date Deposited:||23 May 2006|
|Last Modified:||27 Mar 2014 18:23|
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
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