Marketing Research: an applied approach: 3rd European Edition
Malhotra, Naresh and Birks, David (2007) Marketing Research: an applied approach: 3rd European Edition, Harlow, UK, Pearson Education, 835pp.
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Original Publication URL: http://www.pearsoned.co.uk/malhotra_euro
Description/Abstract
Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.
| Item Type: | Book |
|---|---|
| ISBNs: | 9780273706892 (hardback) |
| Related URLs: | |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics |
| Divisions: | University Structure - Pre August 2011 > School of Management |
| Item ID: | 37070 |
| Date Deposited: | 23 May 2006 |
| Last Modified: | 02 Mar 2012 11:27 |
| Contributors: | Malhotra, Naresh (Author) Birks, David (Author) |
| Date: | January 2007 |
| Status: | Published |
| Publisher: | Pearson Education |
| URI: | http://eprints.soton.ac.uk/id/eprint/37070 |
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