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Marketing Research: an applied approach: 3rd European Edition

Marketing Research: an applied approach: 3rd European Edition
Marketing Research: an applied approach: 3rd European Edition
Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.
9780273706892
Pearson Education
Malhotra, Naresh
61cd1049-a53b-4f43-abc9-5144eb93bb04
Birks, David
3c9a1540-e0ef-4079-93df-3ac09a1ad98f
Malhotra, Naresh
61cd1049-a53b-4f43-abc9-5144eb93bb04
Birks, David
3c9a1540-e0ef-4079-93df-3ac09a1ad98f

Malhotra, Naresh and Birks, David (2007) Marketing Research: an applied approach: 3rd European Edition , Harlow, UK. Pearson Education, 835pp.

Record type: Book

Abstract

Marketing Research: An Applied Approach is comprehensive, practical, applied, managerial, and presents a balanced coverage of both qualitative and quantitative material. This book is written from the perspective of users of marketing research. It reflects the current trends in international marketing, ethics and the integration of the Internet and computers, as well as a focus on the practice of marketing research by featuring Sports Marketing Surveys and other marketing research organizations.

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Published date: January 2007

Identifiers

Local EPrints ID: 37070
URI: http://eprints.soton.ac.uk/id/eprint/37070
ISBN: 9780273706892
PURE UUID: 03b98ec5-e9c5-4092-8a7f-39b015af0ecb

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Date deposited: 23 May 2006
Last modified: 11 Apr 2024 16:41

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Contributors

Author: Naresh Malhotra
Author: David Birks

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