The University of Southampton
University of Southampton Institutional Repository

The strategies of a foreign bank in an emerging market: a case study of Park Bank in Turkey

The strategies of a foreign bank in an emerging market: a case study of Park Bank in Turkey
The strategies of a foreign bank in an emerging market: a case study of Park Bank in Turkey
This paper attempts to explore the strategies of a foreign bank in an emerging market-namely Park Bank in Turkey. Reviewing the existing literature on foreign entry to emerging markets, this paper focuses on the three main questions that researchers have attempted to address: Why Park Bank entered the Turkish market, what strategies were employed and how these strategies affect the level of competition and efficiency of the Turkish banking sector. The case study, generated by documentary analysis, in-depth and semi-structured interviews with both Park Bank officials and those of the Banks Association of Turkey, evaluates the manner in which a foreign bank acts in an emerging market with high volatility by segmenting the market through revising its lines of business. The case reflects a good example of an incremental strategy formation by a foreign bank that has already established a presence in the local market and it also reveals that such strategic evolution has implications on the domestic banking sector. The strategy of business expansion towards new market segments through organic growth affects the level of competition and efficiency in the Turkish banking industry as local banks are forced to re-evaluate their own strategies.
26
University of Hertfordshire
Karatas-Ozkan, M.
f5b6c260-f6d4-429a-873a-53bea7ffa9a9
Broadbent, M.
a9cee7e5-8d96-4351-b12e-7285925b16bd
Karatas-Ozkan, M.
f5b6c260-f6d4-429a-873a-53bea7ffa9a9
Broadbent, M.
a9cee7e5-8d96-4351-b12e-7285925b16bd

Karatas-Ozkan, M. and Broadbent, M. (2002) The strategies of a foreign bank in an emerging market: a case study of Park Bank in Turkey (University of Hertfordshire Working Papers in Economics, 26) University of Hertfordshire

Record type: Monograph (Working Paper)

Abstract

This paper attempts to explore the strategies of a foreign bank in an emerging market-namely Park Bank in Turkey. Reviewing the existing literature on foreign entry to emerging markets, this paper focuses on the three main questions that researchers have attempted to address: Why Park Bank entered the Turkish market, what strategies were employed and how these strategies affect the level of competition and efficiency of the Turkish banking sector. The case study, generated by documentary analysis, in-depth and semi-structured interviews with both Park Bank officials and those of the Banks Association of Turkey, evaluates the manner in which a foreign bank acts in an emerging market with high volatility by segmenting the market through revising its lines of business. The case reflects a good example of an incremental strategy formation by a foreign bank that has already established a presence in the local market and it also reveals that such strategic evolution has implications on the domestic banking sector. The strategy of business expansion towards new market segments through organic growth affects the level of competition and efficiency in the Turkish banking industry as local banks are forced to re-evaluate their own strategies.

This record has no associated files available for download.

More information

Published date: 2002

Identifiers

Local EPrints ID: 37112
URI: http://eprints.soton.ac.uk/id/eprint/37112
PURE UUID: ae2d2a9e-e4c2-4c3e-a679-7aaddbb2253b
ORCID for M. Karatas-Ozkan: ORCID iD orcid.org/0000-0002-9199-4156

Catalogue record

Date deposited: 25 May 2006
Last modified: 12 Dec 2021 03:28

Export record

Contributors

Author: M. Broadbent

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×