The University of Southampton
University of Southampton Institutional Repository

Luxury brands in the digital age - the trust factor

Luxury brands in the digital age - the trust factor
Luxury brands in the digital age - the trust factor
Luxury brand marketing has been suggested as one of the fastest growing industries with several research institutions routinely reporting on the market emphasising its considerable value. In a Verdict report, it is predicted that the global market for luxury branded goods will be worth £225bn by 2012. Until recently luxury brands were the preserve of affluent people from privileged backgrounds but with rising incomes and availability of credit, luxury brands have become more affordable to a wider range of consumers than previously
978-3-8349-4398-9
207-219
Springer
Chen, C.H.
bf06ddfe-d117-4a23-b6af-17911187f1f2
Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd
Chaney, Isabella
40472e52-8c24-4795-8779-353adebcae8b
Wiedmann, Klaus-Peter
Hennigs, Nadine
Chen, C.H.
bf06ddfe-d117-4a23-b6af-17911187f1f2
Wu, Meng-Shan
22cf1809-96a2-4076-86b3-746000b5f3bd
Chaney, Isabella
40472e52-8c24-4795-8779-353adebcae8b
Wiedmann, Klaus-Peter
Hennigs, Nadine

Chen, C.H., Wu, Meng-Shan and Chaney, Isabella (2013) Luxury brands in the digital age - the trust factor. In, Wiedmann, Klaus-Peter and Hennigs, Nadine (eds.) Luxury Marketing: A Challenge for Theory and Practice. Berlin, DE. Springer, pp. 207-219. (doi:10.1007/978-3-8349-4399-6_12).

Record type: Book Section

Abstract

Luxury brand marketing has been suggested as one of the fastest growing industries with several research institutions routinely reporting on the market emphasising its considerable value. In a Verdict report, it is predicted that the global market for luxury branded goods will be worth £225bn by 2012. Until recently luxury brands were the preserve of affluent people from privileged backgrounds but with rising incomes and availability of credit, luxury brands have become more affordable to a wider range of consumers than previously

This record has no associated files available for download.

More information

Published date: 2013
Organisations: Southampton Business School

Identifiers

Local EPrints ID: 382603
URI: http://eprints.soton.ac.uk/id/eprint/382603
ISBN: 978-3-8349-4398-9
PURE UUID: 9ac48e85-5aae-4a57-9870-d7f4886c0224

Catalogue record

Date deposited: 29 Oct 2015 14:17
Last modified: 14 Mar 2024 21:30

Export record

Altmetrics

Contributors

Author: C.H. Chen
Author: Meng-Shan Wu
Author: Isabella Chaney
Editor: Klaus-Peter Wiedmann
Editor: Nadine Hennigs

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×