The University of Southampton
×
Filter your search:
University of Southampton Institutional Repository

Cultural persuasive affordances in advergaming design across cultures: a conceptual model

Cultural persuasive affordances in advergaming design across cultures: a conceptual model
Cultural persuasive affordances in advergaming design across cultures: a conceptual model
This paper presents a discussion on across-cultural design and persuasive gaming, particularly for advertising purposes. The concept of advergaming is related to the integration of the brand attributes and the creation of persuasive messages inside the advergame. From a design perspective, aspects that are part of persuasive design across cultures are examined. Following this, a conceptual framework with the integration of cultural persuasive affordances that could be considered in studies involving persuasion, gaming, branding and cross-cultural consumer behavior is presented
978-1-4503-3948-3/15/09
63-68
Wanick Vieira, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0
Wanick Vieira, Vanissa
d2941cae-269e-4672-b448-8cb93e22e89e
Ranchhod, Ashok
4502275c-3dca-4c29-a2cb-3a0356e4de0e
Wills, Gary
3a594558-6921-4e82-8098-38cd8d4e8aa0

Wanick Vieira, Vanissa, Ranchhod, Ashok and Wills, Gary (2015) Cultural persuasive affordances in advergaming design across cultures: a conceptual model. AcademicMindTrek '15, , Tampere, Finland. 22 - 24 Sep 2015. pp. 63-68 . (doi:10.1145/2818187.2818293).

Record type: Conference or Workshop Item (Paper)

Abstract

This paper presents a discussion on across-cultural design and persuasive gaming, particularly for advertising purposes. The concept of advergaming is related to the integration of the brand attributes and the creation of persuasive messages inside the advergame. From a design perspective, aspects that are part of persuasive design across cultures are examined. Following this, a conceptual framework with the integration of cultural persuasive affordances that could be considered in studies involving persuasion, gaming, branding and cross-cultural consumer behavior is presented

Text
academic-mindtrek-cultural-persuasive-affordances-revised-CAMERAREADYv.pdf - Author's Original
Restricted to Registered users only
Download (439kB)
Request a copy

More information

Published date: 24 September 2015
Venue - Dates: AcademicMindTrek '15, , Tampere, Finland, 2015-09-22 - 2015-09-24
Organisations: Electronics & Computer Science, Winchester School of Art
Learn more about Cyber Physical Systems research Learn more about Electronics & Computer Science research Learn more about Winchester School of Art research

Identifiers

Local EPrints ID: 383551
URI: http://eprints.soton.ac.uk/id/eprint/383551
DOI: doi:10.1145/2818187.2818293
ISBN: 978-1-4503-3948-3/15/09
PURE UUID: 7b541c6d-129b-47d8-b78d-d012072b5e85
ORCID for Vanissa Wanick Vieira: ORCID iD orcid.org/0000-0002-6367-1202
ORCID for Ashok Ranchhod: ORCID iD orcid.org/0000-0003-4269-8825
ORCID for Gary Wills: ORCID iD orcid.org/0000-0001-5771-4088

Catalogue record

Date deposited: 26 Nov 2015 14:33
Last modified: 24 Apr 2024 01:52

Export record

Altmetrics

Contributors

Author: Vanissa Wanick Vieira ORCID iD
Author: Ashok Ranchhod ORCID iD
Author: Gary Wills ORCID iD

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Library staff additional information
Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×