Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs
Wrigley, Neil and Currah, Andrew (2006) Globalizing retail and the ‘new e-conomy’: The organizational challenge of e-commerce for the retail TNCs. Geoforum, 37, (3), 340-351. (doi:10.1016/j.geoforum.2005.06.003).
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This paper examines the organizational challenge of e-commerce for emerging retail transnational corporations (TNCs). The paper begins by scoping and conceptualizing the retail TNCs and in the process, draws attention to the high level of territorial embeddedness of these firms. This provides the framework for the remainder of the paper, where the organizational challenge of a ‘multi-channel’ paradigm (blending online and offline forms of retail distribution) is evaluated. Specifically, the paper argues that place, space and embeddedness continue to matter in the ‘new e-conomy’ of multi-channel distribution
|Digital Object Identifier (DOI):||doi:10.1016/j.geoforum.2005.06.003|
|Keywords:||global retailing, retail TNC, embeddedness, knowledge, electronic commerce, internet|
|Subjects:||G Geography. Anthropology. Recreation > G Geography (General)
G Geography. Anthropology. Recreation > GT Manners and customs
|Divisions:||University Structure - Pre August 2011 > School of Geography > Economy, Culture, Space
|Date Deposited:||23 Jun 2006|
|Last Modified:||06 Aug 2015 02:33|
|RDF:||RDF+N-Triples, RDF+N3, RDF+XML, Browse.|
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