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The economic implications of the 2010 FIFA World Cup in South Africa

The economic implications of the 2010 FIFA World Cup in South Africa
The economic implications of the 2010 FIFA World Cup in South Africa
The FIFA World Cup was held in South Africa the first time the tournamenthad been played on the continent of Africa. Given the countrys economic and sociallimitations this study examines the economic impact of the World Cup on South Africa. We argue that although the World Cup was not the salvation of the economythat might have been hoped it did favor some remarkable economic positiveoutcomes. Specifically we argue that the World Cup provided South Africa withaccelerated direct and indirect economic benefits such as expanding the countrysinternational profile adding to the countrys GDP upgrading its infrastructures andincreasing international exposure for its business community the scale and scope ofwhich would have been inconceivable without the World Cup.Key wordsFIFA world Cup South Africa exost Analysis
7-21
Jory, Surendranath
2624eb24-850a-48f6-b3c6-c96749b87322
Boojihawon, D.K.
110ac5de-65bf-43d7-879c-5df4f414ef11
Jory, Surendranath
2624eb24-850a-48f6-b3c6-c96749b87322
Boojihawon, D.K.
110ac5de-65bf-43d7-879c-5df4f414ef11

Jory, Surendranath and Boojihawon, D.K. (2011) The economic implications of the 2010 FIFA World Cup in South Africa. African Journal of Business and Economic Research, 6 (1), 7-21.

Record type: Article

Abstract

The FIFA World Cup was held in South Africa the first time the tournamenthad been played on the continent of Africa. Given the countrys economic and sociallimitations this study examines the economic impact of the World Cup on South Africa. We argue that although the World Cup was not the salvation of the economythat might have been hoped it did favor some remarkable economic positiveoutcomes. Specifically we argue that the World Cup provided South Africa withaccelerated direct and indirect economic benefits such as expanding the countrysinternational profile adding to the countrys GDP upgrading its infrastructures andincreasing international exposure for its business community the scale and scope ofwhich would have been inconceivable without the World Cup.Key wordsFIFA world Cup South Africa exost Analysis

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Published date: 2011
Organisations: Southampton Business School

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Local EPrints ID: 394332
URI: http://eprints.soton.ac.uk/id/eprint/394332
PURE UUID: e6114689-5576-4adf-ab78-a99614f41e5e
ORCID for Surendranath Jory: ORCID iD orcid.org/0000-0002-8265-0001

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Date deposited: 13 May 2016 08:54
Last modified: 12 Dec 2021 03:58

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Contributors

Author: D.K. Boojihawon

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