A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century

Baden, Denise (2016) A reconstruction of Carroll’s Pyramid of corporate social responsibility for the 21st century. International Journal of Corporate Social Responsibility, 1-48.


[img] Microsoft Word - Accepted Manuscript
Available under License Creative Commons Attribution.

Download (337Kb)
[img] Microsoft Word (Figures) - Supplemental Material
Available under License University of Southampton Accepted Manuscript Licence.

Download (37Kb)
[img] Microsoft Word (Title page) - Other
Download (22Kb)


As one of the most influential models of corporate social responsibility (CSR), Carroll’s pyramid of CSR has both reflected, and helped to perpetuate, a business-centric notion of CSR which implies that economic responsibilities take precedence over legal and ethical responsibilities. This paper argues that this conception of CSR needs updating to reflect the increased power of business in society. An empirical survey of 400 respondents from both business and non-business backgrounds indicated that current conceptions of the relative importance of business responsibilities differ greatly from Carroll’s rankings. Based on the empirical research and conceptual arguments, a revised CSR pyramid is proposed with responsibilities ranked as follows: ethical, legal, economic and philanthropic.

Item Type: Article
ISSNs: 2366-0074
Divisions : Faculty of Business and Law > Southampton Business School
ePrint ID: 397635
Accepted Date and Publication Date:
28 June 2016Accepted
Date Deposited: 04 Jul 2016 13:58
Last Modified: 26 Sep 2016 23:00
URI: http://eprints.soton.ac.uk/id/eprint/397635

Actions (login required)

View Item View Item

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics